Catering for the growing valeting market, PMA Valeting was launched in April 2016 as an extension to the successful PMA portfolio. The comprehensive new range comprises 20 consumer products and 15 trade products, clearly defined and colour coded for Interior or Exterior use.
The offering is split into 5 sub-categories:
- Interior Cleaning
- Exterior Glass
- Wheel & Tyre
- Bodywork Cleaning
- Bumper & Trim
Prime sellers within the range include:
- Wash & Wax – 5 Litre
- Bio Wheel Cleaner Trigger – 500ml
- Standard TFR – 25 Litre
- High Foaming TFR – 5 Litre pristine
Each product in the PMA Valeting range has been carefully engineered to provide an easy-to-use formulation that offers optimum results each time. In addition to product quality, PMA also offers customers competitive price points and value for money and is exclusively available from FPS.
Alongside, a strong on-shelf presence plays an important role in governing the design and packaging of the products. In order to generate interest in the market and coherence of brand identification across the range, the following considerations were made:
- use of relevant colour and lifestyle with respect to the product title
- clear identification of the sub-categories of the products
- preparing timely and easily comprehensible marketing material
All of this helps in further creating a strong brand identity and achieving a better selling point.
The availability of stock packs and quantity price breaks as well as up-to-date cataloguing on the F:Drive2 are some of the additional benefits associated with the brand. Simply searching for ‘PMA Valeting’ in the Maintenance & Accessories section of the F:Drive2 helps locate the products easily.
The PMA Valeting range extends FPS’ current valeting portfolio, ensuring customers are offered a comprehensive solution across all price tiers. For more information or to gain stockist information, please speak to your local FPS representative.